Harris Group appoints new Marketing & Events Manager for Ireland

• Harris Group names Ellen Harney as Marketing & Events Manager
• Role covers Harris Retail, Harris MAXUS Ireland, Isuzu and Harris Bus & Coach
• Appointment supports growth in events, marketing and PR across all platforms
• Background in music and hospitality brings fresh perspective to automotive

Harris Group has appointed Ellen Harney as its new Marketing & Events Manager for Ireland. This substantial marketing role covers the company’s Irish automotive operations across Harris Retail, Harris MAXUS Ireland, Isuzu and Harris Bus & Coach.

Harney’s role spans the full scope of Harris Group’s marketing and events activity in Ireland. She is responsible for social media content and strategy, campaign planning and execution across multiple communications platforms, and close collaboration with brand heads to drive lead generation and dealer marketing. She will also oversee PR activity in Ireland while managing the creative direction and delivery of events, including stand design, supplier management and brand communications, alongside outdoor advertising, website content and campaign assets.

Her appointment represents a significant step in Harris Group’s investment in its Irish marketing function, with a focus on building brand presence, strengthening dealer support and enhancing communications across channels. Harney’s remit is to advance the Group’s mission to grow influence and impact, ensuring that marketing, communications and events reflect both its ambition and the strength of its brands in Ireland.

With a background spanning music management and hospitality, Harney brings broad experience in PR, marketing, content creation and large-scale events. Before joining Harris Group, she managed marketing and events for a hospitality group with seven venues and later served as day-to-day manager for an electronic music artist. Although this is her first role in the automotive sector, her creative experience is expected to bring a fresh perspective.

Harney highlighted Harris Group’s 60-year legacy as a core strength, with her appointment underlining the Group’s determination to balance tradition with innovation, and ensuring its marketing and events showcase both its heritage and its future ambition.

“Managing the marketing and event activity across multiple brands is a challenge I’m relishing,” said Harney. “Each brand has its own voice and priorities, but together they showcase the breadth, strength and ambition of the Harris Group. It’s a dynamic role that will keep me on my toes, and I’m genuinely excited to bring fresh ideas and creativity to the table. The Group’s legacy is inspiring, but what excites me most is the clear vision for the future and the opportunity to play my part in amplifying that story across Ireland.”